Graphic designers frequently need to switch between several tasks, including marketing, advertising, and design.

Technology advancements have caused widespread shifts in the graphic design field, necessitating a generalist’s skill set and a focus on a specific subset of that field. You do not have to work as a graphic designer just because you went to school for the discipline. You might be shocked to learn how many career paths exist for creative types. One of the best ways to decide what direction to take in your professional life is to explore the variety of paths you might take.

This article will help you get started in the creative profession by introducing you to several options you may need to become more familiar with.

1. Creative Services Manager

Managers in the creative industry typically have a background in design in addition to strong managerial abilities. They are the go-betweens for management and the people in the creative fields. Time and money constraints must be adhered to at all costs, which is their responsibility. They are senior-level artists or graphic designers who rose through the ranks. They are not routinely involved in creative production but are capable of performing design duties. Both the management of marketing groups and the promotion of their goods and services fall under their purview.

2. Email Marketing Manager

Success or failure for a business can be determined by an email’s content, length, and transmission timing. Professional email marketers are responsible for creating and distributing interesting emails on behalf of their company. They collaborate closely with the marketing managers, copywriters, and UI designers. To create an efficient email, designers often need to comprehend HTML and CSS and have a fundamental grasp of design principles.

3. Teacher / Lecturer

Many who have degrees in graphic design go on to teach in universities. After working in the sector for a while, they are usually willing to share what they have learned with the next generation of aspiring designers. Instructors in graphic design can be found in various educational settings, including secondary schools, junior colleges, and universities. Teachers are expected to not only impart knowledge to their charges but also to motivate, challenge, and excite them, which necessitates that they can foster an atmosphere in the classroom that is positively pulsating with inventiveness.

4. UX/UI Designer

While UX designers are concerned with the inner workings of an interface, UI designers are more concerned with the outer appearance. Assisting in developing visually appealing interfaces that facilitate communication between a user and their device is a primary responsibility of UI designers. They must be well-versed in visual design fundamentals to craft an accessible and interesting web layout. They must collaborate closely with the development team to create user-friendly, functional, and engaging online apps. They must ensure that everyone who uses a website or mobile app has a positive experience.

5. Art Director

Most art directors have a background in the creative industries, such as graphic design. They conceptualize the company’s advertising campaigns, brand iconography, and other promotional materials. The tone and atmosphere of the project or campaign are entirely in their hands. They must pay close attention to every detail to ensure the final product is in line with their original idea. They typically collaborate with a group of artists and designers, who they direct in producing various parts of the final product. Motivating and informing your staff and customers takes a lot of experience.

6. 3D Illustrator

A job as a 3D artist is ideal for graduates with a background in graphic design who are interested in combining their more traditional talents with modern computer processing techniques. Because of this, creative professionals are allowed to organize and complete tasks that cover a wide variety of subject subjects. This presents a fantastic chance to improve one’s abilities and become accomplished in this branch of the artistic profession.

7. Book Cover Designer

Fans of literature still go to printed books in droves. In the publishing industry, authors and writers are responsible for crafting the story, while book designers are responsible for creating the actual book. This means creative designers must create book jackets that entice customers to buy the books. They also created the book’s entire visual style and framework apart from the text. Covers are designed, typefaces chosen, end pages created, and the author’s message is communicated through the book’s design.

8. Packaging Designer

The process of designing product packaging is analogous to designing book covers. In today’s world, businesses are always developing marketing strategies that are becoming increasingly creative with each passing day. This needs the object being promoted to live up to the challenge and meet the consumer’s expectations. An aesthetically pleasant presentation plays a significant role in meeting those expectations.

9. AR Designer

Augmented reality design is the next great step in the professional evolution of today’s experienced graphic designers, and it is the step that will have the most impact. The field of augmented reality is consistently undergoing development and expansion, which leads to a rise in demand for roles within the industry. These are also relevant to many fields, from mobile applications to healthcare and back again.

10. Web Designer

Web design is a natural fit for visual artists. Visually-minded creative specialists can also accomplish these tasks. Of course, they need to be able to code and have a great sense of aesthetics. Web designers frequently collaborate with web development and design teams to construct and develop a website. Professionals in this field typically work for a firm that needs help developing or managing its website or for a group that designs websites for multiple businesses. Finding your specialization as a web designer is highly recommended, and companies value designers that can create custom online apps.


Now is an excellent time to begin planning a job change if you are considering one. Choose a subfield in which you have confidence that you will excel and have laid the groundwork for a successful professional career. A graphic designer’s career has unlimited potential. Being well-versed in the options available will allow you to make a well-informed decision and build a professional path that will benefit you the most.

At IID, we aim to help our students build successful careers in design. Hence, we provide additional assistance in the form of NID/NIFT/ NATA/JEE-P2 classes in Pune to ensure our students are always on top of the batch. 

If you’re planning to build a successful career in the field of design and want to take the first stepping stone by pursuing a NID course, you should consider contacting us at IID today!