Fashion Embroidery house-Sarita Exports:

Sarita Exports is one of the leading fashion embroidery production house based in Mumbai, their requirement was very clear and simple. It is a govt. registered high fashion embroidery production house for luxury brands in USA, Italy & Germany.

Branding Philosophy by IID:

Designing for a prestigious firm -“Sarita Exports” is always a fun/ experimental project. Our ideology to imbibe “Less is more – Mies van der Rohe” was subtly executed. A needle and thread are the basic necessities for embroidery. Combining the two to create an infinite loop indicating progress was basic concept which was neatly executed. A “simple, minimalistic logo ” which would become an identity for the company was thus perceived.

Project coordinated by- IIDC

Client- Sarita Exports, (Ms. Deepa Ganpule)
Location- Mumbai, Maharashtra, India
Design team- Ar. Raunak Giri , Ar. Shefali Arora
Services provided- Logo design, letterhead design, visiting card design, envelope design

Our Work